Ticket Bundling

Ticketmaster also discounts the notion that an add-on purchase will result in a better ticket. That is not the case. Waddell said the value-added strategies of selling or giving away records and other merchandise are more attempts to thwart the secondary ticket market and keep more revenue in the pockets of the artist and music industry. Whereas ticket brokers charge more for the same product, this kind of bundled sale creates revenue that goes to the artist.